From customers to product by Graz University of Technology
Online Marketing for Startups
Published 24.09.2023.
Growth
Growth hacking and online marketing
Digital marketing is a game-changer for startups, presenting an avenue to establish a unique online identity and engage effectively with their early audience. This workshop dives into the intricate landscape of digital marketing, crafted especially for startups aiming to leave a mark in the online space.
We unravel the art of content creation on platforms like LinkedIn, emphasizing the importance of educating, building relationships, and fostering engagement rather than just pushing products. Key takeaways cover the criticality of the initial 30 minutes post-publication, harnessing LinkedIn’s distinct functionalities, and the role of hashtags in boosting visibility.
Moving beyond LinkedIn, the session broadens its scope to the expansive digital marketing universe.
You will get acquainted with the cyclical and evolving nature of digital marketing, characterized by perpetual phases of experimentation, implementation, evaluation, adaptation, and strategy enhancement. The spotlight is on the value of cultivating sincere and enduring online communities, the heart of genuine communication, and the tactics of selecting the right social media platforms for optimal outreach and influence.
Embedded within the session are real-life instances, serving as concrete demonstrations of triumphant digital marketing approaches. Coupled with practical guidance and insights, these case studies equip startups with a guide to traverse the intricacies of digital marketing and carve out a dominant online presence.